Accelerating Brand Leadership and Growth in the AI-Era

Throughout her career, Emily has been a pioneering leader, learner, and builder for organizations navigating technological or marketplace transformation. As a strategy consultant for Viant — one of the first agency startups of the dot-com world — she helped Sony Pictures develop their first digital movie download service. At RadioShack, she built its private-label health and wellness brand, LifeWise, and advanced the digital music category in the initial iPod and SIRIUS Satellite Radio era. While at The University of Texas, she led communications strategy for the move to the Southeastern Conference, and as AI began gaining traction, she launched AI-based campaign capabilities at Veryon.

As a brand leader, Emily has built brands from scratch and refined existing ones. At Veryon, she developed Veryon AIRE, the brand for the company's AI platform, including the identity and positioning, as well as a global launch across paid, earned, owned, and event channels. As the inaugural CMO at UT, she refreshed the university's brand narrative with national TV and outdoor campaigns and established the institution's first sustained research and insights capability, after first building this function for the university's McCombs School of Business.

Emily has also been consistently instrumental in fueling growth. At UT, her efforts contributed to 10% annual application growth and $46M in philanthropic gifts through lead generation efforts. In B2B SaaS, she built the demand generation function from the ground up for Bazaarvoice, with her team consistently sourcing over 30% of pipeline, and a shift from product-led to industry-led targeting and messaging drove 12% growth in qualified leads and more than a third of pipeline for Veryon.

Today, Emily builds and operates in AI tools daily — designing skills, applications, and brand systems for her own practice. That hands-on experience grounds every engagement: the advice she offers is shaped by the work she's doing herself.